Even without a UFC title in his possession yet, Sean O’Malley is already becoming a superstar in his own right. Just last week, he sold out his $200 custom basketball jerseys within 39 seconds of posting it online.
“Sugar” Sean already broached the idea of launching his personal clothing line to make up for lost Reebok merch money. And it looks like these plans are coming to fruition sooner than later.
“We’re dropping some more stuff fight week (at UFC 252),” O’Malley told MMA Fighting. “Might be doing a collaboration with Cookies for some merch. Everything’s going awesome.
“The only thing I need to do is keep winning fights and everything around me goes up from there. Everything’s going good and can’t complain.”
The 25-year-old fighter is so far undefeated in his professional career, with a 4-0 record in the UFC since his entry in 2017. He last saw action in early June at UFC 250, where he knocked out former WEC champion Eddie Wineland with one punch in the first round.
O’Malley will now face Marlon “Chito” Vera as the co-headliner for UFC 252 on August 15 in Las Vegas.