In an article by Kevin Iole titled, "Bank on it", the Yahoo sports writer profiles UFC 85 headliner Thiago Alves by saying the following:
Thiago Alves’ family is in the banking business in Brazil. But he was only 14 by the time he knew the world of high finance was not for him.
By that point in his life, it had become apparent to Alves that he was different than either of his brothers and that life would take a different path. Fighting was in his soul, he said, and he couldn’t deny it.
Seems all good and dandy, right? WRONG. The problem with the article isn't that Iole is a bad writer or that it's not timely. The problem is that Alves' family is in the baking business, not banking:
Alves knows something about following a recipe. Growing up in Fortaleza, Brazil, he worked in his family's baking business and assumed he would one day take the reins of the enterprise. Enter Bruce Lee and Jean Claude Van Damme. After watching the martial arts movie mavens, Alves knew he had found his passion.
I'm really not trying to be the bad guy or the blogging equivalent of the enforcer when it comes to criticizing the mainstream media, but this is, as we say in the Marine Corps, "unsat".