To the surprise of nobody, Spike TV announced that May 31 is UFC day. There will be an all day marathon of TUF, followed by a Chuck Liddell documentary special leading into a special unleashed that will center around Liddell v. Silva.
I suppose the idea is to try to get a 1.0 during this special, to pull away a potential million + viewers away from Elite XC. That million may be crucial to the show being a success or a failure. However, this strategy may not necessarily work. It is possible that many of those million fans will skip around channels and find a live fight show on CBS that they were not even really aware of.