As a longtime promoter in the sport, Osbourne has a keen understanding of how to promote MMA shows particularly at the local level. As such, his analysis of Affliction's efforts should be taken very seriously. Notable quote:
Q: What advice would you give an aspiring investor/promoter looking to get into the MMA game?
A: Start small and try to get big. The BEST way to make a small fortune in MMA is to start with a big one!
Q: In conclusion, what are your plans for the future as an MMA promoter?
A: My plans are to continue with business as usual. Even though I'm not perceived as an A-level promotion anymore, I continue to produce entertaining and compelling fights that sell tickets and generate tons of interest, be it through our TV show or by other means. I'll still be selling out events long after everyone with millions of dollars has been reduced to trying to sell DVDs of their failed shows thinking that they're going to get rich off of videos. Hook n Shoot was here at the very beginning and we'll be here until the end, because I've learned from my 15 years of experience and I'm smart enough to stick with the methods that work.
I find it very, very hard to disagree with his analysis.