The new logo is a reflection of the IFL's exciting style of MMA action as the league enters its second full season of competition. The design incorporates the traditional gloved fist coming towards the viewer from between forward-slanted "IFL" initials in front of a silver oval plate, utilizing the league's new color scheme of deep red, silver and black.
"The IFL has always showcased the top up-and-coming athletes, coached by the legends of MMA," said Jay Larkin, IFL CEO and President. "Our new identity is part of the league's renewed commitment to putting together the best matchups to a wide, burgeoning audience of fans worldwide."
The revised IFL logo will appear in marketing materials and branding opportunities as well as on an array of merchandise available to fans attending events as well as through www.IFL.TV, the league's official Website, which will be relaunched to reflect the new branding.
I don't know, it just still has a gimmicky feel to it. I can't quite put my finger on it. The new logo is better. The new camp vs. camp business model is better. And the new deals with Google and YouTube are an improvement. But I still get a nice, big aromatic coif of gimmicky on the nose. What to do?