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Interview: CEO explains rebranding Sanford MMA as Kill Cliff FC

Check out our exclusive interview with former Navy SEAL, BJJ brown belt, and Kill Cliff CEO John Timar, who discussed rebranding Sanford MMA into Kill Cliff Fight Club, Joe Rogan’s involvement, and supporting UFC middleweight champion Israel Adesanya. 

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CEO John Timar explains rebranding Sanford MMA as Kill Cliff FC

Sanford MMA, owned by David Martin and coached by Henri Hooft, has grown to be one of the most prominent camps in the sport. Across the major MMA leagues like UFC, Bellator, and ONE Championship their stable of fighters include big names like Robbie Lawler, Gilbert Burns, and Aung La Nsang just to name a few. Well, Sanford MMA is no more.

Okay so the camp is still intact, but there’s a new name in town, and it’s Kill Cliff FC. Former Navy SEAL, BJJ brown belt, and CEO of Kill Cliff John Timar sat down with Bloody Elbow to discuss how the clean energy drink company got involved with a mixed-martial arts camp.

Aside from the rebranding of the team, Timar also talked about Kill Cliff’s plans for their future in combat sports, their organic relationship with stakeholder Joe Rogan — who has his own Spicy Pineapple flavor, and also sponsoring the UFC’s middleweight champion, Israel Adesanya.

You can follow our interviewer, Eddie Mercado, on twitter — @TheEddieMercado and you can find us @BloodyElbow. Check out KillCliff’s official twitter — @KILLCLIFF, their fb page is also @killcliff, as is their insta — killcliff, the YouTube channel can be subscribed to at — killcliffmedia. For more on Kill Cliff Fight Club, be sure to check out their website at:

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