The original UFC teaser for Fight Island generated a mixed reaction, but a new BT Sport commercial is all action.
BT Sport is proving more and more to have a knack for creative adverts. Their comic-inspired take on Leon Edwards drew rave reviews. Their new trailer for Fight Island, although a tad cliche at times, is unadulterated f-u-n.
94 mixed martial artists— UFC on BT Sport (@btsportufc) June 28, 2020
47 high level fights
Legend spoke of an island where only the strongest survive... ☠️ #UFCFightIsland pic.twitter.com/eUIOWEqo53
The scene opens with Kamaru Usman romantically sitting on the seashore. Suddenly, a monster-esque Darren Till flashes across the screen.
The words “Legend spoke of an island where only the strong will survive” thump over the scene as the trailer takes a sudden detour from happy island vibes to action movie thriller. “Starring” the text reads as names and visuals of Kamaru Usman, Gilbert Burns, Alex Volkanovski, Max Holloway, Petr Yan, Jose Aldo, Robert Whittaker and Darren Till occupy the scene.
UFC 251 airs July 12 and boasts three title fights: Usman vs. Burns, Volkanovski vs. Holloway 2 and Yan vs. Aldo; meanwhile, Whittaker vs. Till headlines the July 25 event on Yas Island.