The UFC is known to be a savvy operator in business. Over the years, the company has put a stamp of ownership on the letters “UFC”, the words “The Octagon,” and “The Ultimate Fighter,” as well as the phrase “As real as it gets.” More recently, they’ve tried to trademark terms like BMF and Baddest Motherf—ker, along with the lesser known ones like ‘UFC Fightlore’ or ‘UFC Ultimate Sound’.
It looks like a new set of words will be added to the list. Early this week, the UFC filed 22 trademarks for “Fight Island” and “UFC Fight Island” according to attorney Josh Gerben of Gerben Law Firm.
On April 13, the UFC filed 22 new trademarks for:— Josh Gerben (@JoshGerben) April 17, 2020
'UFC FIGHT ISLAND'
The filings were made based on an "intent to use" FIGHT ISLAND as the name of a mixed martial arts competition and for branded goods such as clothing and jewelry.#UFC #ufc249 pic.twitter.com/Q9cHHQJFBK
In early April, UFC president Dana White revealed that he is on the verge of securing a private island for future UFC fights. In an interview with ESPN’s Brett Okamoto a few days later, he confirmed that its infrastructure will be finalized in a month.
“That’s why I am telling all of my guys not to worry, because fight island’s gonna happen,” White said. “All the infrastructure’s being built right now and getting put in place. As we get closer to that, then I’ll start figuring out booking fights, getting guys ready. Plus, I can ship guys over there earlier, and they can start training over there in the island.”