According to Yahoo! Sports Floyd Mayweather and former NFL player Rob Gronkowski have been named in a class action lawsuit in connection with a teeth-whitening product they endorsed.
The lawsuit was filed by Burton Kraus. He is seeking $5 million in damages from Mayweather, Gronkowski, Snow Teeth Whitening and its founder. Kraus’ lawsuit alleges that Snow’s expensive light emitting device, which claimed to whiten teeth, was cheaply made and ineffective.
The lawsuit further accuses the named defendants of a “wide-spread fraudulent scheme to deceive consumers.”
Snow Teeth Whitening’s product includes a ‘whitening serum’ and an LED mouthpiece. It costs around $199. The product’s website features a “Floyd Mayweather’s Snow Teeth Whitening System” for sale.
Both Mayweather and Gronkowski have appeared in promotional spots for the product.
snow teeth whitening
‼️#TMT GIVEAWAY‼️ 1. Check out this teeth whitening company: Snow Teeth Whitening ❄️ & make sure you follow them. 2. Place your order ASAP (go to TrySnow.com) 3. Comment & Tag 2 friends on this post to get on board this million dollar smile movement I’m giving away signed gloves to random orders all September long ! Every $25 you spend gets you an entry. Don’t sleep on this! We will run out of stock. I only recommend the best to my team. Yes, we ship worldwide from the USA . #TBE #whitenwiththeBEST #teethwhiteningkit #nosensitivity #resultsguaranteedPosted by Floyd Mayweather on Friday, September 7, 2018
Former UFC champion Chuck Liddell has also promoted the product, though he has not been named in the lawsuit or accused of any wrongdoing.
Kraus’ lawsuit states that the LED lights in the Snow mouthpiece are completely ineffective. Yahoo! reports that Snow’s manufacturers have also claimed that their product (specifically the LED light) can protect people from COVID-19.
The lawsuit states that those claims from Snow demonstrate “greed and a complete disregard for human decency.”