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Budweiser release limited edition cans in support of ‘Cowboy’ Cerrone at UFC 246

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Budweiser has launched a new, limited edition can in support of Donald Cerrone at UFC 246.

Conor McGregor might have his own brand of Proper No. Twelve Irish whiskey on tap for UFC 246, but Donald Cerrone will have the backing of Budweiser and all of the blue-collar American workers tuning into watch the UFC 246 main event on Saturday.

Cerrone revealed on social media that Budweiser has released a special, limited edition can for all ‘Cowboy’ fans in Las Vegas during fight week. The front of the can features a dedicated quote from Cerrone and the back has a picture of Cowboy with the following caption: “Live a life worth living.” The back also features some of Cerrone’s UFC fight records (wins, finishes, performance bonuses and knockdowns).

Check it out below.

“I want all of the blue collar American working class people to know that I’m out there fighting for them. People ask me, ‘Why don’t you take time off?’ but the working class doesn’t take time off. They’re out there working every day. That’s what I do, too. I want them to know there is hope, and I’m out there just like they are,” Cerrone posted on Instagram.

“‘Brewed and canned for Cowboy fans,’” Cerrone told ESPN’s Brett Okamoto. “The best right here is the slogan talking about, ‘I’m a blue-collar, All-American, hard-working boy. I just want to let all the blue-collar boys know there’s still hope.’”

The special edition can is on sale now and will be available in Las Vegas throughout fight week.

UFC 246: McGregor vs. Cerrone takes place this Saturday, Jan. 18 at T-Mobile Arena, Las Vegas.