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MMA SQUARED: How to Market Marlon Moraes (a screenplay)

UFC Embedded had a fantastic sequence featuring Marlon Moraes and his son. Imagine if real life was edited into an emotionally motivated promo.

MMA Squared, Chris Rini, Marlon Moraes, UFC 238, Henry Cejudo Chris Rini

Camera opens onto a hallway. It’s sunrise and from behind a door we hear Marlon speak to his son.

<single piano notes, emotional>

MMA Squared, Chris Rini, Marlon Moraes, UFC 238, Henry Cejudo Chris Rini

Next shot: Marlon is exits the room as his son climbs out of a suitcase.

MMA Squared, Chris Rini, Marlon Moraes, UFC 238, Henry Cejudo Chris Rini

Marlon is ready to leave and the boy offers his Incredible Hulk doll.

MMA Squared, Chris Rini, Marlon Moraes, UFC 238, Henry Cejudo Chris Rini

Marlon pauses. He accepts the gift saying this as he places the doll in his suitcase.

<violins accompany piano. very emotional>

MMA Squared, Chris Rini, Marlon Moraes, UFC 238, Henry Cejudo Chris Rini

Final shot: Close up of Marlon Moraes entering the octagon. Ron Perlman (or whoever’s tough these days) announces that Saturday night, Marlon Moraes will be fighting for the belt at UFC 238.

<Face the Pain starts, knockout montage begins, emotional investment dies>

Chris Rini

Some of this artwork is part of an illustrated book I’m making called The Year In Fighting: 2019. Take care of yourself and I’ll talk to you tomorrow.

Chris

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