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Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the MMA world (insert hand gesture) not beyond. This week we discuss former BE Author, Iain Kidd, as well as the MMAJA.

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Welcome to IF I DID IT, where we analyze and solve PR kerfuffles from the MMA world (insert hand gesture) not beyond.

Join your host Alexei Auld, author of “7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators”, and his guests, the illustrious Kid Nate Wilcox, of Bloody Elbow and creator of The Let It Roll Podcast, and of course rounding out the team we have the infamous Eugene S. Robinson, from and author of “Fight, Everything You Ever Wanted to Know About Ass-Kicking but Were Afraid You Would Get Your Ass Kicked for Asking”; Collectively, your MMA Puncholes.

This week The Puncholes feature...

You’re Bloody Elbow. Your PED expert reporter was exposed as a convicted pedophile, live and in public, if you will. What took you so long to find out and act on the news? And what PR Steps do you need to make to save the veracity of your social justice warrior brand? - 0:48 video, 1:20 - audio

You’re the MMAJA. What is your best PR move for the UFC showing you who is the Bull of the Woods…by punking your members at the UFC 231 press conference last week? - 16:24 video, 16:56 - audio

REGULAR FEATURE: HEEL TURN - 26:26 video, 26:58 - audio
REGULAR FEATURE: LOST BATTALION - 30:15 video, 30:48 - audio

*timestamps reflect times on both the VIDEO & AUDIO podcasts.

“We’ll be back next week with another installment of If I Did It; and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”

Welcome to another episode of IF THE SHOES FIT; a show where we solve salacious situations by stepping into the shoes of the shaken...the chagrined...the kerfuffed! This week: Defy, delay, downplay! Join along while Alexei, Eugene and Nate to discuss PR issues in the non-MMA world!

Now let’s get to stepping!

Step into the shoes of Kevin Hart. When your posts homophobic tweets went viral, all you had to do was apologize to keep your Oscars hosting gig, live and in public, if you will. Your reply? “I chose to pass, I passed on the apology. The reason why I passed is because I’ve addressed this several times. This is not the first time this has come up, I’ve addressed it. I’ve spoken on it.” What kind of PR strategy is that? - 1:04 video, 38:42 - audio

Step into the shoes of Theresa May. Your inability to exit a car and leaving German Chancellor Angela Merkel waiting embarrassed England. Is this a Brexit metaphor as suggested by the Washington Post? And if not, should it be? - 10:18 video, 48:01 - audio

Step into the shoes of Emmanuel Macron. Forget about Russian influence, explain the PR message you are sending to the Yellow Vest rioters, by addressing their concerns from the opulent, all gold EVERYTHING room, in the Elysee Palace. - 17:16 video, 55:00 - audio

REGULAR FEATURE: HEEL TURN - 21:03 video, 58:46 - audio
REGULAR FEATURE: #MISTYAF - 24:35 video, 1:02:16 - audio

*timestamps reflect times on both the VIDEO & AUDIO podcasts.

Check out our If the Shoes Fit Patreon page; and If we hit $500 - we will put together a special 2018 Elections in Review (five part series) with a special guest for each episode, ranging from brand experts and political insiders who worked this election.

“Until next week, no matter how tight, loose, or uncomfortable, remember these words: on this show, the shoes always fit, so we can never acquit.”

THANKS FOR JOINING US. FOLLOW US on Twitter: Eugene-@EugeneSRobinson, Alexei-@AlexeiAuld, Nate-@KidNate, and visit the Puncholes Facebook page as well, for all the latest shows involving your favorite hosts.

You can watch If I Did It and If the Shoes Fit at their own YouTube home LIVE AND IN PUBLIC, IF YOU WILL! PLEASE SUBSCRIBE, GIVE US A THUMBS UP and leave comments at If The Shoes Fit on YouTube, iTunes and SoundCloud, visit us here on Bloody Elbow, buy 7 Secret Sources of Inspiration, buy OXBOW’S THIN BLACK DUKE and Bunuel’s Easy Way Out wherever fine music is sold, and listen to the LET IT ROLL PODCAST.

*intro/outro music on the SoundCloud production of If I Did It/If the Shoes Fit was provided by: OxBow, starring Eugene S. Robinson