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If I Did It: Brawling Bisping

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Welcome to If I Did It the show where we address MMA's PR kerfluffles. This week we look at Michael Bisping being sued by a one-time training partner, Colby Covington's offensive antics in Brazil and more. After the show join us for If the Shoes Fit the PR kerfluffle show for the non-MMA world.

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Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing OXBOW's new record THIN BLACK DUKE) and me, Kid Nate (who’s got a new podcast about rock and roll history), with some PR stumpers from the world of combat sports.

Subscribe to co-host Alexei Auld's new YouTube channel to see “If The Shoe Fits” the new non-MMA version of the show. Listen to the latest episode of If The Shoe Fits here.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you'll never miss an episode. Don’t miss the twin episode of If the Shoes Fit where the gang talks about non-MMA kerfluffles. This week's kerfuffles include:

You’re the UFC. After winning his co-main matchup in Brazil last Saturday, Colby Covington put the crowd on blast, live, and in public, if you will, “Brazil, you’re a dump! All you filthy animals suck!” He followed it up with a fake formal apology. With your brand desperately desirous of personalities, why censor Colby’s attempt to be the Bull of the Woods? - 2:21

You’re UFC Middleweight Champion Michael Bisping. How do you promote your upcoming UFC 217 main event matchup this weekend against GSP in wake of a TMZ report alleging you assaulted a teenager? - 9:57

You’re UFC Middleweight Championship contender Georges St. Pierre. You thought the UFC’s claim that you were yesterday’s news was fake news. So how do you explain the low interest in your return fight this Saturday night? - 14:00



THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @alexeiauld and @kidnate. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at and be sure and check out all three of us on

"We'll be back next week with another installment of If I Did It and we don't know what we'll be talking about yet because the PR mistakes have yet to be made."