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If I Did It: Booking Mayweather vs McGregor, Trump vs the press

Welcome to Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the MMA world and beyond. This week we look at Mayweather vs McGregor, Trump eats the press, neo-nazi gets outed and more.

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Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you'll never miss an episode. This week's kerfuffles include:

  • You’re WME-IMG. In the very public posturing for a mega fight between Floyd Mayweather Jr. and Conor McGregor, Mayweather said, “I don’t want to talk to Dana White...The big bosses were the Fertittas. But then the Fertitta’s chose to sell the UFC so Dana is just an employee.” How do you interpret Mayweather’s PR move and how, if at all, do you proceed? - 1:01
  • You’re a Major Sports League. NBA Commissioner Adam Silver implicated he, as well as other sports leagues are looking at game length and format. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to." Since extended game lengths mean greater ad opportunities, are we approaching an end of an era or will you let other leagues worry about Millennials? - 6:47
  • You’re a listener of the Daily Shoah. After enjoying years of Mike Enoch’s anti-semitic revelry, a stealth doxxing revealed he was sleeping with the enemy, figuratively, and literally. Is now the time to put down the swastika and embrace Zog? - 12:10
  • You’re a Mainstream Media Journalist. During his first press conference, President Elect Donald Trump showed he was the baddest of the bad. The Bull of the Woods, live and in public if you will. Now your Russian colleagues claim you’ve entered a new era. According to Alexey Kovalev, “This man owns you. He understands perfectly well that he is the news. You can’t ignore him. You’re always playing by his rules  — which he can change at any time without any notice.” During the campaign, he broke your back and made you humble. So how are you going to handle this new era and….MOOOO! The Bull of the Woods? - 18:38
  • You’re NBC. After Steve Harvey made racist jokes about the desirability, or lack thereof, of Asian men among white and black women on his NBC daytime show, his show apologized. That wasn’t enough for a group of New York Asian-American lawmakers who put you on blast Friday: “What makes Steve Harvey's ridiculous diatribe even worse is that NBC apparently found nothing wrong with disparaging an entire race of people.” What PR moves do you take to make amends? - 28:29
  • TEACHABLE MOMENT. You’re singer Jennifer Holliday. Last Friday, you told the New York Times you were performing at President Elect Donald Trump’s Inauguration, “I don’t have a dog in this fight. I’m just a singer, and it’s a welcome concert for the people on the Mall.” You claimed your performance, like the ones for Presidents Reagan, Clinton, and Bush Senior and Jr. was just a tribute to Marian Anderson, who “paved the way for me to sing as a black American.” But after reading an article in the Daily Beast citing you as an inspirational gay icon, your performance would be interpreted as a political act. The following day, you cited that article, apologized for your "lapse of judgment" and concluded "my only choice must now be to stand with the LGBT Community and to state unequivocally that I WILL NOT PERFORM FOR THE WELCOME CONCERT OR FOR ANY OF THE INAUGURATION FESTIVITIES!" What can we learn about your PR reversal when presented with plans to pal around with the President? - 36:29
  • KID NATE’S HEEL TURN - 49:50

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