Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.
For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you'll never miss an episode. This week's kerfuffles include:
- You’re WME-IMG. After cultivating celebrity clientele for your Four Billion Dollar UFC purchase, you finally received a shout out during the prestigious Golden Globes Awards from an unlikely source: CAA client Meryl Streep. While accepting the Cecil B. DeMille award, she said, “So Hollywood is crawling with outsiders and foreigners. And if we kick them all out you'll have nothing to watch but football and mixed martial arts, which are not the arts." As an agency to the stars, do you reap or weep your fifteen minute moment from Streep? - 00:49
- CURVE BALL - 7:11
- You’re WME-IMG. Multiple talk show hosts on your broadcast partner Fox Sports have bashed your ex-champ Ronda Rousey with Skip Bayless and others calling her “hype” and a “media creation” Do you blast back in defense of your star and if so, how? - 16:35
- You’re Snapchat. Your former employee filed a lawsuit in Los Angeles County Superior Court alleging you lured him to your company with lies, given his ties to Facebook. He says you feared he’d pull a Snowden, so you fired him. Please explain, your PR aim, to protect your name. Will you point the blame? Or is he only a pawn in your game? - 25:47
- You’re Best Buy. It’s been revealed that your elite “Geek Squad” employees have been searching customer’s computers and sending anything interesting on to the FBI for cash rewards. How do you regain customer trust? - 32:04
- You’re Delta. After two female employees brought your attention to a master-bating manager, you took action. And allegedly fired the females. They’ve fired back, filing a ten million dollar gender discrimination lawsuit. What kind of PR are you promulgating to escape this sticky situation? - 42:40
- You’re David Blaine. When you accidentally shot yourself in the mouth on live television last week, your fans were shocked. Your friends vowed to never help you perform the stunt again. So what are you gonna do? According to the UK Sun, take the show on the road with that exact stunt, live, and in public, if you will. Is this a cry for help? - 45:54
- You’re Cinnabon. The day Carrie Fisher died, you expressed your condolences by tweeting a cinnamon shaving Princess Leia drawing with a cinnamon bun replacing her ringlet and the phrase. "RIP Carrie Fisher, you'll always have the best buns in the galaxy". You took the tweet down and apologized, but do you need to add humble pie to your menu? - 49:57
- TEACHABLE MOMENT: You’re the Republican Party. After eight years of divided government, you won the presidency and have majorities in the House and Senate to do what thou wilt. The idea had been growing in your brain for some time. True force. By gutting the Office of Congressional Ethics. Your idea was so bad, even President Elect Trump tweeted “With all that Congress has to work on, do they really have to make the weakening of the Independent Ethics Watchdog, as unfair as it may be, their number one act and priority. Focus on tax reform, healthcare and so many other things of far greater importance!" The sensitive nature of your work for the government demands utmost secrecy, but help me understand as we meet at a crossroads in history. - 53:57
- KID NATE’S HEEL TURN - 57:20
- EUGENE'S LOST BATTALION - 1:01:29
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