The UFC was recently sold for $4 Billion to a group of investors headed by WME-IMG, which made for the biggest sale in sports history.
WME, which also represents several A-list celebrities, gave their clients a chance to purchase a small stake in the UFC. Now, it was just announced that the world’s biggest MMA promotion has 23 new high-profile investors.
Conan O’Brien announced on his show that he will be one of these new part-owners, and he will join a list that includes Ben Affleck, Tom Brady, Adam Levine, Mark Wahlberg, Cam Newton, LL Cool J, Maria Sharapova, Serena Williams, and Sylvester Stallone.
WSJ also added that Venus Williams, Jimmy Kimmel and Tyler Perry are part of that group of new investors.
Apart from having these A-list celebrities help promote the organization, WME-IMG also reportedly wants more fighters crossing over to the entertainment industry. Ronda Rousey, who has been a client of WME even before the purchase, had a handful of movie roles in the past, and the new UFC owners want to see more of them.
The report also states that WME-IMG also plans to add more programming on UFC Fight Pass to include “more than just fights.”