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If I Did It: UFC sale do-overs? Holmocaust, Trump loves Putin?

Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the world of MMA and beyond. This week we look at rumors that WME wants out of the UFC purchase, the fall of Holly Holm and allegations that Donald Trump is in the pocket of Vladimir Putin.

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Alexei Auld is back (with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators) to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.

For the audio only version of this episode check us out onSoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you'll never miss an episode.

This week our questions for the panelists are:

  • At 0:34 - CURVEBALL (Keeping it under wraps)
  • At 8:28 - DOUBLE CURVEBALL (Keeping it under wraps)
  • At 15:36 - You're the UFC. Days after your purchase by WME-IMG, ESPN's Darren Rovell tweeted "Not sure there has been an acquisition that has soured as quickly as the UFC. Have to wonder what protections WME-IMG has before deal closes." Should you engage in proactive PR to prevent buyer's remorse from ruining the deal?
  • At 19:20 - You're former UFC Women's Bantamweight Champion Holly Holm. In March, Dana White told ESPN's Russillo & Kanell "I don't know if Holly really knows what she lost. I think she has so much faith in the people that surround her...But it could have been so much bigger for her, and the sad part is, I don't think she even knows it." In wake of losing two fights in a row, what do you do to get back in the good graces of the UFC?
  • At 29:03 - You're Hillary Clinton Campaign Manager Robby Mook. All this chitter-chatter, chitter-chatter, chitter-chatter about Russian hackers leaking DNC emails. Poisoning the minds of Bernie Sanders supporters against Hillary's campaign and leading to a Donald Trump victory. Trump's campaign says it crazy. You've been battered, what does it matter?
  • At 45:16 - TEACHABLE MOMENT: You're Bernie Sanders. Well, today's topic, self-destruction, it really ain't the Democratic audience that's bugging. It's one or two suckers, ignorant brothers, trying to rob and steal votes from one another. You got caught in the mid, so to crush this problem, here's what you did. You and Elizabeth Warren got yourselves together, so that you could unite and fight for what's right. But despite urging your supporters to put your heads together, stop the fighting, and make the change, they don't want to be in the same gang with Hillary. How do you collect your supporters with intellect, to revolve, to evolve to self-respect, cause if you don't keep yourselves in check? It's...


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