According to a new report from Jeremy Botter at FloCombat Zuffa has allegedly completed the sale of the Ultimate Fighting Championship. The buyers are reported to be a group of investors led by William Morris Endeavor (WME) that also includes Chinese media, entertainment and search engine company Tencent, as well as the the Kraft Group (which owns the New England Patriots NFL franchise) and famed Chinese property development and movie theater company Dalian Wanda.
The sale price is still estimated to be approximately $4 billion dollars, despite the UFC's denials of the sale even taking place, and details are unclear of the role of Flash Entertainment, the UAE-based company that purchased a minority interest in the UFC a few years ago.
As for the role of the Fertitta brothers as well as the man that has been at the front and center of UFC operations, things are still somewhat unclear, per the source:
"FloCombat sources previously indicated that 100% of the UFC was involved in the sale, and that the Fertitta Brothers would leave the UFC to focus on the expansion of their Las Vegas casino empire. White, who owns approximately 8.89% of the company, was said to be cashing out to the tune of $320 million US dollars. But our sources also said that the new ownership group would grant White a new ownership stake in order to entice him to continue in his role as president and promoter."
The CEO role currently held by Lorenzo Fertitta may be filled by Garry Cook, but that is also not confirmed as per the source.
Finally, while a formal announcement has not been made, sources expect that the sale will be announced sometime during International Fight Week in early July. Bloody Elbow will keep you updated on the story.