Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.
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Today's puzzlers include:
- You're Joe Rogan. On the MMA Hour, Ariel Helwani denied your claims that he has moles within the UFC and rejected your assertion he was warned by the UFC that releasing insider information would "ruin people's lives". He said "You're just making yourself look worse when you're putting this out there, so stop it. Move on, it's over." Is better for your brand to squash this beef or serve it?
- You're Dana White. On Friday, according to the New York Times Donald Trump said "I'm thinking about getting some of the great sports people who like me a lot." And he named dropped you: "Dana White, you know Dana White? UFC. Guy's a champion. These are champions." Uproxx put the pieces together on how it could happen: "UFC is doing a show in Chicago on July 23, a few days after the GOP convention in Cleveland that runs July 18 to 21." You have been invited to boldly go where no one has gone before. Is it better PR to just say no, or do you "Make it so?"
- You're UFC Fighter Sage Northcutt. Muay Thai Champ and coach Illya Grad sparred with you before blasting your dad's coaching on Instagram. "Never have I seen such bad coaching in my life! You have great potential kid, If you smart tell your dad to stay away from your fight camp so you could actually get some training done! overprotective and damaging to his career." With UFC 200 pre-fight pressers coming soon, what's your PR strategy?
- You're the NBA. Golden State Warriors Power Forward Draymond Green has been nutshotting players throughout the NBA Finals. Yet you decided to suspend him when the Cleveland Cavaliers were on the verge of being eliminated. And guess what? They won! Multiple news outlets and social media is ablaze with outrage and resuscitating rumors that you are intentionally rigging the NBA Finals to extend the series. How do you respond to these allegations?
- You're New Jersey Governor Chris Christie. The New Yorker reported disturbing news about your role in the Trump campaign: manservant. "One Republican told me that a friend of his on the Trump campaign used Snapchat to send him a video of Christie fetching Trump's McDonald's order." Is this a public PR campaign of penance in wake of your shameful bullying?
- TEACHABLE MOMENT: You're Texas Lt. Governor Dan Patrick. Hours after a horrific slaughter of patrons at an LGBT club in Orlando, you tweeted a photo with the words of Galatians 6:7: "Do not be deceived: God cannot be mocked. A man reaps what he sows." Outrage followed as many interpreted your message as an endorsement of the murders and homophobia. Your spokesperson claimed that the tweet was planned days before the terrorism as part a weekly Sunday morning ritual. Assuming this is true, what PR moves can you make to atone for your social media sin?
- EUGENE'S LOST BATTALION/PHANTOM TOLLBOOTH