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If I Did It: Cormier's bad trash talk, Cincinnati Zoo kills a gorilla to save a child

Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the world of MMA and beyond. This week we look at Daniel Cormier's questionable training promo, Floyd Mayweather encouraging Freddie Roach to train Conor McGregor, a gorilla shot at the Cincinnati Zoo and more.

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Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you'll never miss an episode.

Today's puzzlers include:

  • You're UFC Light Heavyweight Champion Daniel Cormier. A gag with a heavy bag. Customized with a battered image of your UFC opponent, interim Champion Jon Jones. Seemed like a good idea to show the fans what you wanted to do to him if he was staring you in the face, in public, if you will. Instead of punching, we witnessed you erotically rubbing it and going for his Boney Joney. What kind of wolf tickets are you selling with simulated sexual molestation?
  • You're UFC Featherweight Champion Conor McGregor. Turns out Floyd Mayweather wants to fight you so badly, according to Inside MMA he approached Freddie Roach, trainer of his nemesis Manny Pacquiao and said if you come a knockin, Freddie best teach you some boxing. Freddie's reply? It will take at least three years, it's not a fair fight, and you'd get outboxed "all day long". What PR moves do you need to make to prevent this haterade shower from derailing the hype train?
  • You're Donald Trump. North Korea's state run paper endorsed your presidential bid, referring to you as a "wise politician" and "far-sighted presidential candidate." Is there any way you can use this endorsement to your advantage?
  • You're the producers of the Alice in Wonderland sequel. Last week, your star Johnny Depp's wife Amber Heard filed for divorce claiming she 'lived in fear' and alleging Depp assaulted her with an iPhone. No charges have been filed by the LAPD and Depp's friends are leading a backlash against Heard. Meanwhile media charges of "victim blaming" are prevalent. What do you do?
  • You're JetBlue. According to CBS News one of your pilots and flight crew, allegedly told a female passenger that she "needed to put something else on or (she) would not be allowed to board the flight." Turns out it was a connecting flight in Boston and she had no problems in New York. Is it better PR to publicly protect prudish pilots or Maggie's McMuffins?
  • TEACHABLE MOMENT: You're Snoop Dogg. Instead of watching a Roots remake, you posted on Instagram, "They going to just keep beating that s*** into our heads about how they did us, huh? Let's create our own s*** based on today. How we live and how we inspire people today." Snoopsplain it for us.


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