Despite a late replacement in the main event and two memorable upsets in the top two feature fights, UFC 196 is trending as the second-highest UFC pay-per-view of all time.
According to the promotion's president Dana White, UFC 196 seemingly earned a 1.5 million PPV buy rate, which puts it right behind UFC 100 but ahead of all other landmark events in the promotion's history.
Conor holds top 3 UFC gate totals in Nevada
Conor McGregor may have lost to Nate Diaz on Saturday night, but the UFC featherweight champion continues to be a massive financial success in the state of Nevada.
"People have been telling me 'what are you going to do when Chuck Liddell retires?' then 'what are you going to do when GSP is gone?' There is always new great fighters coming down the pipeline," White told ESPN's Max & Marcellus. "In this sport, we put the best against the best, or sometimes we do crazy stuff like on Saturday night, where Conor McGregor says 'I want to fight Nate Diaz. I'll fight him at 170 [pounds].'
"These are things that capture people's imaginations. That is why the thing does 1.5 million PPV buys. That is because it captures the imaginations of fight fans."