During the original press conference to promote Conor McGregor vs. Rafael Dos Anjos, the champion vs champion bout didn't get the same treatment as the past super-fight between Georges St-Pierre and B.J. Penn. It seemed like it was being sold as a normal title defense for Dos Anjos, and McGregor wasn't very happy about it.
"This is a super fight. I look upon that poster, I see myself tucked in the back there. That's what I just noticed. Where is my damn belt?" McGregor asked during the press conference. "Where are all these historic images? These are posters that will be looked back on long after it's all said and done and you've got to look back on that absolute garbage."
"He fought on free TV. He's never brought a dime to the company, he's never made a dime, yet there he is sitting on the front of my poster."
After UFC 197 was renamed to UFC 196, a new trailer came out showing the new name, but with McGregor still without a belt. Seems like the 'poster department' that Conor called out have delivered, as today there's a new UFC 196 billboard put up in Las Vegas.
It now shows McGregor with the belt, along with 'Champion vs Champion' and 'The Super Fight' on it.
The poster people got the memo from .@TheNotoriousMMA - new poster complete with belts & champion vs champion on it. pic.twitter.com/PkRghryd2r— Heidi Fang (@HeidiFang) February 3, 2016
While the whole poster issue may really not be a massive deal in the long run, there really isn't a good reason not to keep promoting this as the rare super-fight that it is. Sure, Dana White was technically correct in saying it is only Dos Anjos' belt on the line, but it's certainly not good marketing to treat a champion vs champion bout as a regular title defense.
They have a huge bout that could go down as an important milestone in UFC history. It's nice to see them finally treating it that way, even for the little things like this.