clock menu more-arrow no yes mobile

Filed under:

If I Did It: Conor Mc cries wolf, Jon Jones pees poison, James Comey tilts the election

Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the MMA world and beyond. This week we look at more Conor McGregor hold-out threats, Jon Jones' PED issues, James Comey's election blunderbuss and more.

If you buy something from an SB Nation link, Vox Media may earn a commission. See our ethics statement.

Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you'll never miss an episode. This week's kerfuffles include:

  • At 5:40 - You're WME-IMG. According to The Sun, UFC Moneyweight Champion Conor McGregor is planning to take time away from MMA after his UFC 205 match with Lightweight Champion Eddie Alvarez. What moves are you making, publicly and privately, in wake of these rumors?
  • At 10:56 - You're the UFC. Jon Jones spent the past week tweeting about PEDs, engaging in twitter beef with Bellator heavyweight Matt Mitrione about PEDs, and posting a weightlifting photo including the caption, "Bring on the juice jokes." After a USADA hearing about the banned substances found in Jones' positive drug test on Halloween, his lawyer Howard Jacobs told MMA Fighting, "I think the evidence all came in and we're happy with sort of how the case went and now we're just gonna wait for the decision...It's out of our hands now." Are you gonna wait or take PR matters into your own hands?
  • At 23:08 - You're Bellator. Banter between Chael Sonnen and Tito Ortiz is garnering more mainstream attention for your company than any match in your company's history. With their fight over two months away, what PR moves can you make to keep the ball rolling?
  • At 25:33 - You're the UFC. Former Lightweight contender Al Iaquinta insinuated during an interview with the Three Amigos podcast that real estate is a better financial move than fighting for your company. Do you care, or do you need to make a positive PR example to prevent others from following his lead?
  • At 33:22 - You're NFL commissioner Roger Goodell. Carolina Panthers Quarterback Cam Newton didn't care that his team won on Sunday. After taking a questionable hit to the knees, he said, "At times I don't even feel safe. And enough is enough. I plan on talking to Commissioner Goodell about this. It's not fun." With ratings down, how do you handle his discontent?
  • At 38:09 - You're FBI Director James Comey. Last July, you recommended that no charges against Hillary Clinton were appropriate in your investigation over her handling of classified information on her private email server. Walk us through your PR considerations for creating what many Republicans and Democratic observers consider an inappropriate October surprise to reopen the investigation. And let us know whether you can, or want to, walk it back?
  • At 43:43 - TEACHABLE MOMENT: You're Anthony Weiner. You ruined your political career twice for sexting. Now, you run the risk of ruining Hillary Clinton's presidential aspirations after the FBI found her emails on your computer during their investigation of your alleged communication with a fifteen year old. What can you do, and can we learn, in wake of your five fingers of political death?


Sign up for the newsletter Sign up for the Bloody Elbow Daily Roundup newsletter!

A daily roundup of all your MMA and UFC news from Bloody Elbow