The UFC bantamweight champion even started selling limited edition DNB shirts. It has totaled to about 30,000 orders in less than a week, with part of the proceeds going to charity "for their work in mental health services & for women with body image Issues".
Cris Cyborg has since used the term against Rousey, while calling her out and responding to her recent statements about the match up. Justino calls Ronda a 'DNB' for not wanting to do anything about a potential fight between the two dominant champs.
Stop being a do nothing bitch! Let's do this for the FANS now (December 12) not later/ don't worry it will be your last fight!!@RondaRousey— Cris Cyborg (@criscyborg) August 11, 2015
The Invicta and Strikeforce champ also responded to Rousey commenting on PED's and Cyborg possibly wanting more money.
I've been clean for years! Check my drug testing. Change your stance and try a different angle on why you won't fight me. @RondaRousey— Cris Cyborg (@criscyborg) August 11, 2015