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Dana White: 'Jose Aldo vs. Conor McGregor on track for over 1 million PPV buys'

UFC president Dana White believes the UFC 189 spectacle featuring Jose Aldo and Conor McGregor will secure over 1 million pay-per-view buys.

Mark L. Baer-USA TODAY Sports

It's the featherweight bout everyone's been talking about. Jose Aldo vs. Conor McGregor is the most anticipated 145 lbs. fight of all time, and for the first time ever on a UFC PPV, a lower weight class championship tilt will headline over the heavier fighters in Rory MacDonald and Robbie Lawler. Robbie Lawler vs. Rory MacDonald will serve as the co-main event for UFC 189 while Jose Aldo and Conor McGregor will feature as the main bill.

UFC president Dana White compared Aldo/McGregor to boxing's 'Fight of the Century' in the lead up to the Mayweather/Pacquiao spectacle earlier in May and the head promoter isn't taking his foot off the gas as UFC 189 draws nearer. In a recent Q&A on Periscope, Dana predicted the PPV numbers for McGregor/Aldo:

"They'll do over a million," Dana said. "It's already tracking at over a million buys. Conor think he's gonna do the biggest number ever, but to be honest and realistic, I think it's gonna do over a million."

Jose Aldo and Conor McGregor will battle for the featherweight title on July 11 at UFC 189 in Las Vegas, Nevada.