Reebok terminates endorsement deal with Jon Jones effective immediately

It's gone from bad to worse for Jon Jones. Not even 12 hours after news broke from Dana White that Jones was stripped of his UFC light heavyweight title and placed on indefinite suspension, ESPN financial reporter Darren Rovell tweeted on Wednesday morning that Reebok has terminated their sponsorship agreement with Jones effective immediately.

BREAKING: Reebok has terminated the contract of UFC fighter Jon Jones effective immediately.

— Darren Rovell (@darrenrovell) April 29, 2015

On Sunday, which was the day of Jones' hit-and-run crash in Albuquerque, Reebok's official Twitter account said the famed footwear company would "reserve judgement" on Jones until more details were made available.

@rfalcon1427 Thx for the question, Rick. We're reserving judgement until more facts about the incident and Jones' involvement are available.

— Reebok (@Reebok) April 27, 2015

Jones was one of a handful of fighters, alongside Ronda Rousey, Anthony Pettis, Johny Hendricks, Paige VanZant, and Conor McGregor to have a sponsorship deal with Reebok separate from the UFC's organization wide sponsorship deal and uniform partnership with the company.

Now that he's been removed from underneath Reebok's umbrella, it marks the 2nd time in less than a year that Jones has been dropped by an apparel brand. Back in September, Nike severed ties with Jones not long after his on-stage brawl with Daniel Cormier. While he initially said Nike parted ways because of the incident, he later retracted that comment and said they didn't want to move forward with MMA.