clock menu more-arrow no yes mobile

Filed under:

Reebok terminates endorsement deal with Jon Jones effective immediately

Former UFC light heavyweight champion Jon Jones will no longer be endorsed by Reebok after the apparel company terminated their agreement on Wednesday.

Michael Loccisano/Getty Images

It's gone from bad to worse for Jon Jones. Not even 12 hours after news broke from Dana White that Jones was stripped of his UFC light heavyweight title and placed on indefinite suspension, ESPN financial reporter Darren Rovell tweeted on Wednesday morning that Reebok has terminated their sponsorship agreement with Jones effective immediately.

On Sunday, which was the day of Jones' hit-and-run crash in Albuquerque, Reebok's official Twitter account said the famed footwear company would "reserve judgement" on Jones until more details were made available.

Jones was one of a handful of fighters, alongside Ronda Rousey, Anthony Pettis, Johny Hendricks, Paige VanZant, and Conor McGregor to have a sponsorship deal with Reebok separate from the UFC's organization wide sponsorship deal and uniform partnership with the company.

Now that he's been removed from underneath Reebok's umbrella, it marks the 2nd time in less than a year that Jones has been dropped by an apparel brand. Back in September, Nike severed ties with Jones not long after his on-stage brawl with Daniel Cormier. While he initially said Nike parted ways because of the incident, he later retracted that comment and said they didn't want to move forward with MMA.

Sign up for the newsletter Sign up for the Bloody Elbow Daily Roundup newsletter!

A daily roundup of all your MMA and UFC news from Bloody Elbow