Although he has twice defeated arguably the greatest fighter in the history of mixed martial arts, Chris Weidman continues to be one of the lesser-liked champions on the UFC's current roster.
His longtime coach, Ray Longo, does not understand the reasoning behind this. How could one resist Weidman's "boyish good looks" and "charm"? In fact, Longo would even place Weidman on the cover of Sports Illustrated if the editorial decision fell on him.
"If there's a cover of Sports Illustrated or Wheaties, it's him," Longo told Phoenix Carnavale last week at UFC 183. "He looks the part to me. (He is a) great guy, terrific guy."
While Weidman has been relatively injury-prone over the past year, he continues to prove that he is far ahead of the remainder of the middleweight division. According to Longo, it is only a matter of time before he wins over the media.
"I think, hopefully in the future, we'll correct all of that."
As long as Longo remains a prominent part of the Weidman puzzle, he will work on ensuring that Weidman's legacy is to secure the title of one of the greatest fighters in the history of the sport.
"Chris Weidman is going to go down as one of the greatest fighters of all time. And, if I have anything to do with it, hopefully undefeated.