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Lube company offers Rousey a 'lifetime supply' in rebuttal to Maxim column

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Ronda Rousey has raised a lot of eyebrows from sex experts and businesses in the industry with her recent advice that "you should never need lube in your life."

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Ronda Rousey: Great fighter, popular champion, world-class Judoka, crap sex therapist. At least, that seems to be the industry response to her Maxim advice column, where she counseled readers to ditch lube at all costs, saying "You should never need lube in your life. If you need lube, then you're being lazy... and you're not taking your time." It was a hot take that had Salon spitting fire, as they talked to several experts in the sex advice industry about Rousey's outlook.

Social worker and sex educator Aida Manduley put it best and perhaps most bluntly:

"Depending on the kind of sex being had, lube can be essential because not all our orifices produce the necessary fluids to ensure adequate slipperiness, especially for anal play. If someone is undergoing cancer treatments, going through menopause, or even taking certain medications, their natural lubrication production can dramatically change and decrease. For survivors of sexual trauma, even when emotionally feeling ready to have consensual sex, their bodies may be so dissociated that lubrication production is compromised. None of these things are about people being ‘lazy.'"

And now, Wicked Sensual Care a (you guessed it) sexual lubrication company has offered their own response, via, to Rousey's advice. While the company repeated and expanded on Manduley's points about different medical and psychological reasons behind the need for lubrication, they even went so far as to offer the UFC champion a lifetime supply of their products for the asking.

"Ms. Rousey, on behalf of everyone at Wicked Sensual Care, I'd like to tell you how big of fans we are in regards to everything you continue to achieve as an athlete and woman. You stand for beauty in strength, as well as changing body images and gender stereotypes. Your success provides you with a great platform to reach people, which is why I was concerned to hear your thoughts on lube when addressing Maxim readers.

Lubricant is perhaps one of the most essential elements of a healthy and enjoyable sexual experience, regardless of age or gender. Some of the reasons include: its ability to reduce friction, whether natural or from a condom; decrease in the odds a condom will break; assist with sex after menopause; help those with Sexual Arousal Disorder and vaginal dryness; and in the case of Wicked Sensual Care, act as a natural biostatic due to our use of olive leaf extract.

In addition, flavored lubes, like our own Salted Carmel and Candy Apple flavors, make oral pleasures even tastier, while lubes with heating and cooling elements provide added sensations. And of course, lubricant is imperative for anyone engaging in anal sex.

There is no normal when it comes to sex, and everyone is different. If we perpetuate the idea a woman can become naturally lubricated by her partner simply doing the necessary work, then we are ignoring the many women unable to self lubricate due to a number of medical and psychological reasons. We are also putting pressure on the men and women trying to help them become lubricated.

Ideally, sex is fun and pleasurable, which is where lubricants come in to help create the most stress-free environment possible. I welcome any questions you may have, and if you're so inclined, I am happy to offer you a lifetime supply of Wicked Sensual Care's products because I believe you may change your mind once you experience the many different types of lubricants now available, from water-based and silicone-based, to our wide range of flavored and PETA-approved lubes demonstrating how far we've progressed with sexual health and wellness products."

Unfortunately for fans, the days of free-for-all sponsorship are behind us, otherwise we just might end up seeing the UFC bantamweight champion sporting a Wicked logo during one of her upcoming bouts.