By now, it's obvious that UFC fighters are unhappy with all the sponsorship money they have been losing due to the Reebok deal. The deal has recently made Brazilian marketing agency, 9ine, which represented Vitor Belfort among others, cut ties with the UFC.
ESPN, as she told them "The Phenom" has lost millions because of the Reebok deal, including the 9ine pullout:wife Joana Prado has shared some impressive info with
"As a business woman, I understand why 9ine cut ties with the UFC. Vitor has lost millions for years because of the new sponsorship policy. Thank God he is an athlete whose reach goes beyond the cage and he has other businesses. Fighting has become a hobby, but he was harmed much like the other fighters with this new business model. We have a great relationship with Ronaldo (9ine's owner) and all the 9ine crew. We wish them success."
Most recently, Belfort knocked out Dan Henderson for the second time when they met for the rubber match at UFC Fight Night 77, in Sao Paulo, Brazil, last Saturday.