If Ronda Rousey is thinking about stepping away from the UFC in the near future, it sounds like she's just been given one more reason to stay. The UFC's women's bantamweight champion is their most "in demand" current star, and as such, it sounds like she'll be the face on the UFC's plans to create a fighter uniform. Adweek has the report, that the UFC is still working on securing a uniform deal, with Ronda Rousey at the helm.
There's another deal on the horizon. The 27-year-old will likely be the face of the UFC's first official outfitting deal, according to Mike Mossholder, UFC's svp of global marketing partnerships.
The UFC is "actively engaged in conversations" with a "premium apparel line" for an exclusive deal to outfit the league's 400-plus fighters, said Mossholder, who would not reveal the outfitter. Since Rousey's the "No. 1 most requested athlete" by UFC sponsors like MetroPCS, it's "highly likely" she'd be highlighted. Reps from Nike, Under Armour and Adidas either declined to comment or could not be reached.
All told, it's not a lot more information that we had, but it is interesting to know that plans for a UFC uniform are moving forward, and that the UFC is doing whatever possible to keep one of their biggest stars at the forefront of their business expansion. Rousey has teased in the past that she may not be in her MMA career for the long haul, but it's opportunities like this one that may keep her around the sport longer than anticipated.