UFC featherweight Conor McGregor captured the imaginations of a multitude of fans in Dublin last weekend, as he dominated in his headlining bout against Diego Brandao before stopping him late in the opening round of action.
The Irishman, who was 2-0 in the organization at the time and ranked outside the Top 10, helped sell out the UFC's return to Dublin within minutes and produced a record-breaking 600,000 viewers on 3e during the event.
While McGregor's path to UFC gold is far from complete, the surging star has officially signed a book deal with Gill and MacMillan Books for what is expected to be "part memoir, part philosophy in which McGregor reveals the secrets to his incredible work ethic and unshakable belief."
"We think the world needs something as positive as Conor McGregor's book' said Conor Nagle, Commissioning Editor for Gill & Macmillan Books. ‘Fans will love to read about Conor's journey so far, the technicalities of the sport, but more than anything, the sheer self-belief of an incredibly committed man'."
McGregor, who is scheduled to meet Dustin Poirier at UFC 178 in September, revealed, ‘This book is going to have magic. I'm ready to tell my story and to give something back to my fans who have been with me from the beginning.'
The expected release date for the book is autumn 2015.