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UFC Fight Night: Dublin provides record-breaking viewership on Irish network has announced that Saturday’s UFC event in Dublin, Ireland garnered a record-breaking viewership on 3e.

Esther Lin

To add to the UFC's successful return to Dublin, Ireland this past weekend, revealed that the show was also the highest viewed sporting event in the television station's history.

A total audience of 600,000 viewers watched the event on 3e, while the peak audience was 340,200. The main event alone, which featured a featherweight contest between Ireland's own Conor McGregor and Diego Brandao, garnered 257,500 viewers, which equaled a 21 percent share of the available audience.

It appears the event also scored significant numbers in the key demographics ratio, as they held a 43.44 percent share of the 15-24 market, as well as 36.69 percent of the 15-34 men's demographic.

Executive Vice President and Managing Director of Europe, Middle East and Africa Garry Cook appeared satisfied with the ratings, and stated that the event will go down in history for the promotion.

"This was a night that will go down in history within the UFC for the record sell out and viewership figures. The collaboration between UFC and TV3, not just on the night, but in the weeks and days leading to the event has shown how an integrated partnership can benefit both organisations. Throughout the week, TV3 and 3e aired amazing content and were able to access the athletes across a number of platforms, building anticipation and ultimately driving the record breaking audience. We would like to congratulate our friends at TV3 and we look forward to bringing more UFC events in the future."

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