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October 26, 2015
Reebok: Don't blame us, UFC decides fighter pay
The Reebok senior director of combat training responded to the criticisms the apparel company gets from UFC fans.
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October 21, 2015
Tim Kennedy rips into 'embarrassing' Reebok
Former Strikeforce contender and UFC middleweight Tim Kennedy spoke to Bloody Elbow's Three Amigos Podcast, and he did not hold back on his opinions regarding Reebok.
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October 21, 2015
Reebok 'sincerely apologizes' for t-shirt gaffe
It's been a dramatic day for Reebok PR, as the clothing company found itself in hot water following the release an ill-conceived UFC Ireland shirt.
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October 21, 2015
Reebok fight kit DB goes down, rumors swirl
After the Reebok website appeared to pull the kits for the majority of their fighters rumors started swirling that a shift in strategy was underway.
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October 20, 2015
Would you buy Weidman's signature Reebok shoes?
UFC champ Chris Weidman also gets his signature Reebok shoe.
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September 23, 2015
Thomson made 7x more than Reebok deal in Bellator
Lightweight veteran Josh Thomson made over 7 times more from sponsors in his Bellator debut than he would for his 5th fight in the UFC under the new Reebok sponsorship.
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September 7, 2015
UFC 191 Reebok payouts: 7 of 22 pass $5k
With UFC 191 in the books is time to take a look at all the numbers from the event. Principal among them are the sponsor pay numbers from the UFC's Reebok deal, which saw a few fighters net an extra $10k+.
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August 18, 2015
Anik & Schaub have spirited debate on UFC revenue split
Brendan Schaub says UFC fighters only get about 7% of the pie, while Jon Anik says it's around 30-35% of Zuffa's income.
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August 13, 2015
Rogan: UFC uniforms are bad for fighters & Reebok
In one of the boldest statements from a UFC employee speaking to the downsides of the UFC's Reebok deal, Joe Rogan concedes that the new uniforms don't seem to be in everyone's best interest.
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August 11, 2015
Kennedy blasts Reebok after 100k event payout
Tim Kennedy didn't have nice things to say about the Reebok sponsorship payouts.
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August 7, 2015
Reebok rep addresses UFC uniform critics
Director of Reebok's Combat Training unit, Michael Lunardelli is looking to clear up a lot of fan, media, and fighter concerns over the future of the UFC's uniform deal.
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July 26, 2015
Wardrobe malfunction of Reebok UFC kit causes stir
It didn't take long before the new Reebok UFC Fight Kits had a wardrobe malfunction.
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July 22, 2015
Reebok responds to fans after 'Stitch' gets fired
On Twitter, Reebok released a statement addressing angry UFC fans who are demonstrably upset over the UFC's axing of famed cutman Jacob "Stitch" Duran.
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July 21, 2015
Stitch Duran says he's been fired by the UFC
It looks like the UFC will be going forward without their signature cut man, as Jacob "Stitch" Duran reported that he will no longer be working with the UFC following his comments to Bloody Elbow over the recent Reebok deal.
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July 20, 2015
'Stitch' on cutmen losing money due to Reebok deal
Fighters aren't the only one's feeling the impact of the new Reebok deal. The legendary "Stitch" Duran tells us why cutmen are also feeling the loss of sponsors and what it could mean for the future of the UFC.
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July 17, 2015
Aldo: Reebok kit 'sucks': We're 'Power Rangers'
Jose Aldo doesn't approve of the new UFC uniforms by Reebok.
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July 8, 2015
Khabib shows off special Russian Bear Reebok shirt
UFC lightweight Khabib Nurmagomedov showed up a special Reebok shirt that featured the iconic bear similar to that of his childhood.
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July 3, 2015
Reebok selling Norifumi 'Kid' Yakovlev fight kit
Norifumi Yamamoto and Alexander Yakovlev apparently have formed to become one person.
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June 30, 2015
Opinion: UFC+Reebok says a lot about value
The UFC's first batch of official Reebok gear is now out of the gate, for sale and on parade on their athletes. And the overwhelming thought, from fans and fighters seems to be "Is this the best they could do?"
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June 30, 2015
Here We Go: Samman breaks down Reebok unveiling
The UFC announced further details of their Athletic Outfitting Policy today, removing many of the questions surrounding things to come. UFC middleweight Josh Samman does his best to explain what we saw, and the implications of it all.
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June 30, 2015
UFC fighters react on Twitter to Reebok kits
The official Reebok fight kits are out for the UFC's entire roster. So how are they fighters reacting? Indifferently, you could say.
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June 30, 2015
White on Reebok kit: 'Everybody is happy'
To hear the UFC brass tell it, everybody is head over heels with the new Reebok UFC fight wear.
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June 30, 2015
UFC's new Reebok fight kits have some funny errors
The UFC and Reebok unveiled their long-awaited fight kits today, but some of them didn't turn out as intended.
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June 30, 2015
Video: Reebok officially unveils UFC Fight Kit
20 of the UFC's biggest stars will help unveil Reebok's UFC Fight Kit.
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June 25, 2015
Vadim: Reebok deal 'took money from fighters'
M-1 Global founder Vadim Finkelchtein offered his thoughts on the Reebok deal and contrasted it against M-1’s sponsorship model in Russia.