The UFC and Reebok will be having a special press conference today to announce a new partnership. The press conference will begin at any moment (as of this writing at 11:10 am ET).
UFC officials and Reebok are in New York City, New York for the announcement.
This will be the long rumored "UFC uniform deal," though how much detail will actually be given at this press conference is yet to be seen.
The idea of uniforms has been talked about for some time and months ago it didn't seem that Reebok was the company that would get the deal in place, but they were able to work it out and a deal has been talked about behind the scenes for quite some time now.
Dana White and Lorenzo Fertitta will be speaking with the assembled media at some point soon.
Special Announcement w/ Dana and Lorenzo coming at the top of the hour | Watch: http://t.co/fVB8h8lJin— #TheTimeIsNow (@ufc) December 2, 2014