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UFC on Fox 10 reported live gate is lowest Chicago card, 2nd lowest Fox card to date

The live gate and attendance numbers are in for UFC on Fox 10, and they're low as expected.

David Banks-USA TODAY Sports

There wasn't much fanfare for UFC on Fox 10 in Chicago, IL last night. Not only was there no title fight on the line, but the card itself lacked any sort of big name attraction outside of Ben Henderson. The reported live gate, which was announced during the UFC's post-event press conference, was $863,655 with attendance set at 10,895. Official numbers and verification will soon come from the Illinois Department of Financial and Professional Regulation. There's also no word on how many tickets were comped.

This isn't surprising news at all considering tickets were readily available as late as Friday. The UFC has been to Illinois 4 times dating back to 2008, 3 times to the United Center in Chicago and once in nearby Rosemont, Illinois for UFC 90.

Here's a look at the live gate and attendance history for the UFC in Chicago:

  • UFC 90 (Silva vs. Cote), October 2008. Live Gate: $2,850,000, Attendance: 15,359.
  • UFC on Fox 2 (Evans vs. Davis), January 2012. Live Gate: $1,270,960, Attendance: 16,963.
  • UFC on Fox 6 (Johnson vs. Dodson), January 2013. Live Gate: $1,270,000, Attendance: 16,091.
  • UFC on Fox 10 (Henderson vs. Thomson), January 2014. Live Gate: $863,655, Attendance: 10,895.
There's been a consistent decline in the UFC's pull in the Windy City, and this one was definitely the biggest drop.

Analyzing the numbers beyond Chicago cards, this is the 2nd lowest live gate in the UFC's 10 Fox shows. Only Fox 8 last July in Seattle had both a worse live gate ($700,081) and attendance mark (8,967), and while that did have a title fight between Demetrious Johnson and John Moraga, was also light on name value and marketing.

The UFC's next Fox event is scheduled for April 19th at the Amway Center in Orlando, Florida, which is a first for the promotion.

SBN coverage of UFC on FOX 10

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