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UFC On Fox 2: Michael Bisping Flips Off Fans At Weigh Ins, Nearly Loses Sponsor

Photo by Esther Lin for <a href="http://www.mmafighting.com/photos/ufc-on-fox-2-weigh-in-photos/#photo-4" target="new">MMA Fighting</a>.
Photo by Esther Lin for MMA Fighting.

British middleweight Michael Bisping faces Chael Sonnen tomorrow night at UFC on Fox 2 in Chicago, Illinois. Tonight at the weigh ins, the voluble fighter flipped off the pro-Sonnen crowd when they booed him.

It seems to have cost Bisping a sponsor based on this tweet from MMA Elite:

I must apologize to all of our fans.After sponsoring Bisping he flips off fans at weigh in. He will never be sponsored by us again!
Jan 27 via web Favorite Retweet Reply

It's interesting that MMA Elite also sponsors Quinton "Rampage" Jackson and Muhammed "King Mo" Lawal without complaint. Jackson is remembered for his energy drink fueled "rampage" that left him under arrest for hit and run and Lawal failed a post-fight drug test just weeks ago. Apparently sticks and stones will never cost you a sponsor but flipping the bird at fans will get you off the sponsor rolls pretty quick. What do you think?

UPDATE: MMA Elite has changed their tune:

I must humbly say that i jumped the gun on Michael Bisping. I just spoke to him and he truly is a gentleman.What i was concerned about.....
Jan 28 via web Favorite Retweet Reply

Is not what he is truly about. Although I do not endorse the finger, his intentions are not of bad intent but a persona.
Jan 28 via web Favorite Retweet Reply

After speaking to him you cant help but like this man. We will continue to stand behind him!
Jan 28 via web Favorite Retweet Reply

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