Harley Davidson Extends Sponsorship Agreement With the UFC

The UFC has held onto one of their most notable sponsors for the near future. Harley Davidson, which was prominently featured at Sunday's UFC on Versus 5 event in Milwaukee, has renewed their sponsorship agreement with the UFC. Here's a snippet of the press release:

Las Vegas, Nevada (USA) – The Ultimate Fighting Championship® announced today that it has reached a multi-year sponsorship renewal agreement with Harley-Davidson. The world’s most famous motorcycle maker, which first became a core sponsor of the UFC® in 2008, will continue to be featured across multiple platforms including Pay-Per-View and television broadcasts, online, and in the UFC’s famed Octagon®.

They are also pairing up for a promotion called the Hometown Throwdown, where fans can vote to bring a UFC event to their city. Chris Lytle walked away with a new Harley motorcycle for winning his main event fight against Dan Hardy at UFC on Versus 5, and the weigh-ins for the event took place in the Harley Davidson Museum. This is good news for the UFC, who continues to forge long-term relationships with very well-known sponsors.