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According to Doug Creutz from Cowen & Company:
"EA's recently released 'MMA' appears to be more or less DOA (dead on arrival) at retail, while UFC recently announced an extension of its license with THQ, likely putting an end to EA's efforts to expand into the mixed martial arts genre."
While Creutz's comments regarding the game's retail performance are likely specific to the US market, EA Sports MMA made a disappointing start in the UK, debuting at No.23 this week.