Respected columnist Michael Pope of the New York Post reports a rumor that CBS and the UFC are now in negotiations to have the UFC take over EliteXC's prime time spot.
Reportedly, the network was shocked by how badly the last fight, called "Unfinished Business," did in the ratings. Despite a poor showing, CBS apparently does not want to give up on the idea of turning the sometime savage mixed martial arts into primetime fare. Rumors have also resurfaced that CBS is once again in talks with UFC - the first and better-known of the competing fight leagues - to take over the timeslot. This is an interesting development. The UFC would never take on the deal EliteXC has, they are holding out for a reason. This is yet another reason EliteXC needs a big number in October.