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Bud Light Signs Chuck Liddell and Anderson Silva as Official Spokesmen

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A few weeks ago, when Anheuser-Busch was sold, there was some speculation in  the MMA community that this could spell trouble for the UFC's deal with Bud Light.  It looks like that is not the case, because Bud Light has signed Anderson Silva and Chuck Liddell as official spokesmen:

Anheuser-Busch is stepping up its involvement in MMA by making UFC middleweight champion Andersion "The Spider" Silva and former UFC light heavyweight titleholder Chuck "The Iceman" Liddell spokesmen for the Bud Light brand.

The campaign is set to hit 4,000 convenience stores throughout the country immediately as well as include billboards and television commercial appearances.

I wonder if this is part of a mainstream push to hype a fight between the two, or just a strategic decision to focus on the old knock out king and the new knock out king.  I certainly look forward t seeing a Bud Light commercial with the two of them.