With all the talk lately about trash talk and hype, it's worth looking back at the way the UFC hyped Tito Ortiz vs. Randy Couture. This is honestly kind of embarrassing to watch because it's so forced and unnatural, but relatively entertaining nontheless.
The second video is Tito's post-fight interview after the loss. Seeing Dana refer to Tito as his friend is really weird considering what we hear now.
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