I just came across this interview with Roger Huerta at MMA Madness that everyone should check out. He addresses a lot of things, but this really caught my attention:
They put these videos on the UFC where I said the fight was going to be a "cakewalk". They f#@%ing pissed me off because what I was saying is that, COMPARED TO MY LIFE, this fight is a cakewalk. It was in no way a disrespect to Kenny, it's just with all the s@#t I've been through as a kid, fighting Kenny is a cakewalk. Anyway…when it comes down to it, it really is just a fight…it's just a fight.
This is a pretty shady tactic, because it made him look like a prick, and turned a lot of people against him.