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Informed Speculation on Dana White's Big Announcement

Adam Swift has these juicy nuggets:

  • has learned that financial giant Morgan Stanley has reportedly been working on a collaborative/financial deal between Zuffa and another party.
  • Sources have told that a significant licensing deal may be part of the planned announcement. Licensing and merchandising has long been identified as a major untapped revenue stream for the UFC. Adding even more intrigue is WWE's rumored involvement in the deal. The WWE also has a press conference scheduled for Thursday.

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