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Making Money in Mixed Martial Arts Is Tough: RIP HCF

Although Hardcore Championship Fighting never positioned itself as a competitor to the UFC, Dana White is correct when he says he makes it look easy. Maybe a little too easy:

Hardcore Championship Fighting is officially out of business, CEO Keith Crawford has informed

The news comes after a period of great optimism for the Canadian organization. HCF was expected to announce this week that it had been purchased -- a move that Crawford hoped would put the promotion among the few legitimately vying for the No. 2 spot behind the UFC.

HCF had made waves since it started promoting last July, signing such high-profile fighters as Antonio Rogerio Nogueira, Renato Sobral, Gegard Mousasi and David Loiseau.

Crawford would not speak on the record about the causes of HCF's demise. However, he said that both he and former partner Dave Houshiar will continue as MMA promoters, each with his own event.

Without more information I'm not going to bother to speculate. But I will say is that through observation and deals that have fallen through for me personally, I've seen MANY mid-tier MMA promotions be unable to establish any momentum towards fiscal solvency. The fact is this business is tough and by all accounts, HCF was well respected by fighters, fans, and the staff involved. If even they cannot string together enough successful shows to keep business afloat, what on earth is the IFL going to do?

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