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MMA Live on

Tonight is a big night as makes its first foray into MMA programming.  As everyone knows Kenny Florian will be hosting.

Even more interesting is the fact that the show was delayed because UFC insisted it be UFC-exclusive.  Florian is now hosting, and it'll be interesting to see if the show actually is UFC exclusive.  Adam Swift broke this story:

The program's launch was apparently delayed by the UFC's insistence that it be exclusive to the UFC. The conflict has apparently been resolved as Kenny Florian will be hosting the first two weeks of the program, however, it is unclear the extent of the company's involvement.

This isn't the first time the UFC has pushed for exclusivity, however, media companies appear to be increasingly willing to look beyond just the UFC to see if there is a broader MMA market.

It will be very interesting to see if there are any UFC clips on this show.  It is very hard to run a relevant MMA show without any UFC footage, which is why they are in position to make demands like this.  By pushing it too far though they may lock themselves out of something big.

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