The big news story today is the possibility of Fedor joining Elite XC. The news is slightly surprising considering Kim Couture's recent remarks disparaging EliteXC and suggesting that a Randy/Fedor fight would not take place there.
Many have suggested that this would be absolutely huge for EliteXC, but realistically it does nothing for them in terms of meeting the business goals they need to meet on their first show. Fedor will not draw a TV rating for them, though he might sell some seats. If anything he would be an additional high-price fighter for a company already losing money at an astounding rate. Frankly, given their needs right now, name value is what they need, not internet icons that made their name in Japan.