MMAPayout.com has learned that Iron Ring was the fourth highest rated series premiere in BET history. Despite an 11:00PM post prime time slot, the program posted a 20% increase in viewers over its lead-in. As a result, BET has moved the series to 10:30PM starting with tonight's episode. The series will now follow BET's highest rated series, College Hill.
Clearly the star power of the rappers is driving attention, but how much is the sport itself driving ratings? I honestly don't know. I also want to see how good next week's ratings are going to be. But as a start, this is impressive.
BET's "Iron Ring" website.
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