According to Sam Caplan, a run at the heavyweights and some attempt at promotional consolidation. Notable quote:
In addition to having already signed Matt Lindland and being a leading contender to ink Fedor, I've also have heard from multiple reliable sources that the promotion is pursuing Aleksander Emelianenko, Andrei Arlovski, Josh Barnett, and Ben Rothwell. With the way the company will be structured, it is also very possible that Randy Couture and Mark Cuban's HDNet will also be involved.
Based on the names mentioned above, it doesn't take a rocket scientist to see where things are headed; Golden Boy/Affliction is going to focus on the heavyweight division. With HBO's potential involvement, that makes a lot of sense considering that the premium cable channel's roots are in boxing with the heavyweight division having long been been the marquee mainstream attraction.
This does indeed sound formidable, but color me skeptical. I'll wait until Affliction/Golden Boy is around for a few years before I crown them any sort of threat to the UFC.