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The Value of BET's "Iron Ring"

Adam Swift of MMA Payout nails it:

Ultimately, Iron Ring is likely more interesting for what it might inspire rather than what it actually is. Expanding MMA's demographic reach is an important component in the sport's continued growth and mainstream acceptance. Instead of just another MMA series, it may ultimately be remembered as the industry's first inroad into the African-American demographic.

More photos can be found here.

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