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Andrei Arlovski

The man knows how to make money the easy way.  Notable quote:

"Niche marketing works, and the UFC is a very good niche," says Dave Greeley, executive vice-president of KemperSports Marketing & Communications in Northbrook. "American sports fans like violence, they like tough guys, so there are companies that will want to project a tough image and reach this audience."

Mr. Arlovski will earn about $500,000 in endorsements this year for products ranging from Met-Rx nutritional supplements to a line of special-edition "Pitbull" high-definition TVs manufactured by Ontario, Calif.-based Soyo Group Inc., according to his marketing agent, Keith Gelman. He also hires himself out to appear at parties, for a cool $10,000.